𝐖𝐡𝐚𝐭 𝐢𝐟 𝐲𝐨𝐮𝐫 𝐧𝐞𝐱𝐭 𝐢𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭 𝐢𝐬 𝐚𝐥𝐫𝐞𝐚𝐝𝐲 𝐲𝐨𝐮𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐛𝐚𝐬𝐞?

When an Indian Digital platform thinks about international expansion, the obvious markets might be the US, UK, Canada or Australia.But there is another market sitting much closer to home: 𝐓𝐡𝐞 𝐆𝐮𝐥𝐟.

Millions of 𝐈𝐧𝐝𝐢𝐚𝐧𝐬, 𝐏𝐚𝐤𝐢𝐬𝐭𝐚𝐧𝐢𝐬, 𝐁𝐚𝐧𝐠𝐥𝐚𝐝𝐞𝐬𝐡𝐢𝐬, 𝐅𝐢𝐥𝐢𝐩𝐢𝐧𝐨𝐬, 𝐍𝐞𝐩𝐚𝐥𝐞𝐬𝐞 and 𝐒𝐫𝐢 𝐋𝐚𝐧𝐤𝐚𝐧𝐬 live and work across:𝐒𝐚𝐮𝐝𝐢 𝐀𝐫𝐚𝐛𝐢𝐚, 𝐔𝐀𝐄, 𝐐𝐚𝐭𝐚𝐫, 𝐊𝐮𝐰𝐚𝐢𝐭, 𝐁𝐚𝐡𝐫𝐚𝐢𝐧, 𝐎𝐦𝐚𝐧, 𝐉𝐨𝐫𝐝𝐚𝐧

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In several of these countries, expatriates make up the majority of the population.

And these aren't customers who need to discover your brand.They already know it.They already watch your content.They already use your services.They already have a strong connection to their home country.They have simply moved.

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𝐓𝐡𝐢𝐬 𝐜𝐫𝐞𝐚𝐭𝐞𝐬 𝐚 𝐟𝐚𝐬𝐜𝐢𝐧𝐚𝐭𝐢𝐧𝐠 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲: 𝐃𝐢𝐚𝐬𝐩𝐨𝐫𝐚 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞.

An Indian OTT platform can potentially serve Indians living in Dubai.A Filipino streaming service can serve Filipinos in Riyadh.A Pakistani education platform can serve Pakistanis in Doha.A Bangladeshi digital publisher can serve Bangladeshis in Kuwait.

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The same opportunity extends beyond OTT:

• Music & entertainment
• Online education
• Gaming
• Digital publishing
• Travel
• E-commerce
• Healthcare
• Financial services
• Digital subscriptions

The demand already exists.

𝐓𝐡𝐞 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 𝐢𝐬 𝐦𝐚𝐤𝐢𝐧𝐠 𝐢𝐭 𝐞𝐚𝐬𝐲 𝐟𝐨𝐫 𝐭𝐡𝐞𝐬𝐞 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐭𝐨 𝐩𝐚𝐲.
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A merchant may have millions of potential customers in the GCC, but if its payment infrastructure is designed only for its home market, that opportunity can remain largely untapped.

This is where I believe payments can play a much bigger role in international expansion.

At 𝐔𝟐𝐨𝐩𝐢𝐚 𝐏𝐚𝐲, we think about this as more than simply "accepting international payments."

It's about helping a merchant 𝐟𝐨𝐥𝐥𝐨𝐰 𝐢𝐭𝐬 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐚𝐜𝐫𝐨𝐬𝐬 𝐛𝐨𝐫𝐝𝐞𝐫𝐬. The customer moved. The relationship didn't.

**Perhaps the next international market for your business isn't a new customer segment at all. It's your existing customers who now live somewhere else.**